Victoria’s Secret has recently announced the Balmain x VS collaboration which will be showcased during this year’s Victoria’s Secret fashion show. This will be the first collaboration the lingerie company will take on and admirers can purchase items from the capsule collection online on November 29th.
I expect this collab to create a shopping frenzy as the Balmain x H&M collection did a couple years ago. The Balmain x H&M line was H&M’s most successful design collaboration ever which is saying a lot considering H&M has worked with designers like Roberto Cavalli, Karl Lagerfeld, Jimmy Choo, and Stella McCartney.
The Balmain brand has had a popular presence over social media and with the millennial market since clients and close friends include the Kardashians and Gigi Hadid. For that reason, I believe the collection will bring life back to Victoria Secret who has been struggling to keep a loyal customer base. However, I don’t think this will help the lingerie company that much in the long run. The decrease in sales for the company is due to high prices of items and the lack of authenticity the brand exudes that has turned customers away. Therefore, I think this is a good step in getting customers excited, but strays away from effectively solving the major problems that is causing the company to lose customers and money. I’m still excited to see the collection nonetheless!
Sources: Telegraph.co.uk & BusinessInsider.com