With the annual Victoria’s Secret Fashion Show airing coming up on December 2, the excitement has begun. With performers like Shawn Mendes, Rita Ora, the Chainsmokers, plus the return of Kendall Jenner and the Hadid sisters to the runway, it’s hard not to be.
However, over the years, the shows viewing has continuously declined. The 2017 show pulled in only about 5 million views, a 32% decline from the previous year. With the show being predicted to receive even less views this year, it’s really struggling enough as it is, right? Wrong. A new petition out to boycott viewing the 2018 Victoria’s Secret Fashion Show has emerged leaving VS in trouble.
Robyn Lawley, the first “plus-sized” model to appear on the cover of Sports Illustrator back in 2015, started a petition in late October to boycott the Victoria’s Secret Fashion Show until they start showing more body diversity in the show. Aggravated with the way Victoria’s Secret continues to only using models whom are tall and thin, she took to Instagram saying, “Victoria’s Secret has dominated the space for almost 30 years by telling women there is only one kind of body beautiful. It’s time Victoria’s Secret recognized the buying power and influence of women of every age, shape, size, and ethnicity. The female gaze is powerful, and together, we can celebrate the beauty of our diversity. It’s about time Victoria’s Secret celebrated the customers that fuel its bottom line.”
With the petition now having almost 9,500 signatures, Robyn Lawley seems to not be the only one out there with this view. Companies such as Aerie and ThirdLove, an American lingerie company, have begun using models of various sizes and ethnicity, while also being known as brands embracing inclusivity and un-touched bodies, many women have begun turning to them as their go-to lingerie store.
Encouraging her followers to sign the petition and not view the show, Lawley is also asking that they post a photo of themselves on Instagram, without any filters or adjustments, sharing what makes them “uniquely beautiful” using the hashtag #WeAreAllAngels and tagging herself and Thirdlove in the photo.
Lawley says that for every person who shares a post with the hashtag #WeAreAllAngels, ThirdLove will donate one bra to I Support the Girls, a national non-profit that collects and distributes new and gently used bras to homeless women and girls all over the world.