I remember being younger and dousing my lips in “Lip Smackers” clear gloss watermelon flavored before I left my house no matter what the occasion was. That was a staple of my childhood and as I grew up, I noticed lip gloss was not as popular as it used to be. Consumers weren’t the biggest fan of lip gloss because it was too sticky, and on a windy day your hair clung to your glossed lips. While lip gloss was sometimes super sticky, it was also messy and too difficult to re-apply since it didn’t last nearly as long as lip stick. Since consumers were complaining about these problems, matte lipstick made its way to the beauty industry since it lasts so much longer.
While matte lipsticks are still very popular, gloss is making a well-deserved comeback since the world of beauty wants everyone to glisten, just like glowing complexions and shiny hair, they complete the radiant, hydrated look. Lipsticks do still control the lip product market, but in 2017 the market for lip gloss grew for the first time since 2014 and has continued to grow since.
I feel like the driving force behind this trend is that more 90’s inspired looks are coming back in style. The crop top, dad sneakers, small sunglasses, mini skirt, and what completed all of those looks? Lip gloss, of course! Along with the nostalgia from past decades, the Kardashian-Jenner family has also popularized the 90’s pouty lip look that can easily be achieved through the use of lip gloss. I will also add, that lip products are Kylie Jenner’s specialty, so I think she knows what she’s doing.
Fuller lips show signs of health and youth, something most are always trying to achieve, which is why lip fillers are becoming more popular in our world. While this is a trend in everyday life, it is also being seen on the runway. Models are spotted strutting in luxury brands while their lips are shining with gloss. Many brands are now looking to revamp their lip gloss formulas and even drop new collections for their consumers. Dior, MAC, Too Faced, and Anastasia Beverly Hills are just a few prime examples of makeup brands who have a wide range of colors and also launch new glosses.
Companies are moving away from the sticky, messy lip gloss that used to line the shelves of the beauty aisle and are, instead, heading towards a more creamy formula that is non-sticky while also keeping color locked in on the lips. From my personal experience, Kylie Jenner’s “Kylie Cosmetics” does a really great job combining both color staying power and a non-sticky formula. The goal is to achieve the pouty, glossy lip look from the 90’s but keep the color for more than an hour and, of course, less hair clinging to your lips.
The beauty industry is always changing but I think lip gloss is one product that has always been here to stay even if its sales dropped in past years. Sometimes, all an outfit needs is the swipe of a lip gloss wand to make it complete.