In 2013, Gucci established their global campaign, Chime for Change, created to unite and strengthen the voices and faces speaking out and working against gender inequality. With more than 156 sponsors, such as Facebook, Hearst Magazines, the Kering Foundation, the Bill & Melinda Gates Foundation, and the founding faces of Salma Hayek Pinault and Beyoncé Knowles-Carter, Chime for Change has been able to raise $15 million to fund over 425 non-profit projects; which benefits over 570,000 young girls and women globally.
With a focus on health, justice, and education, Chime for Change continuously brings light to the injustice of women’s rights and to the men and women who aren’t afraid to speak up about it.
Last week, Gucci announced Chime for Change’s new chapter to continue their fight against inequality. In this next step, Chime for Change will now support six new organizations and projects including Equality Now, Global Fund for Women, Ms. Foundation for Women, UN Women, Vital Voices, and Women Deliver.
Using the new theme, “To Gather Together”, Gucci used this opportunity to partner with artist MP5 to create murals which uses his signature style to create the new Chime for Change campaign’s identity. MP5 features silhouettes of unidentifiable human figures, covering parts of the body that would be used to identify their genders or any other labels, presenting them as “genderless” and equal. These murals will be featured on walls of London, Hong Kong, New York, Milan and Taiwan.
Gucci has also taken this time to publish their first zine, also known as a magazine or a webzine, “Chime“, which is being used to bring attention to the global voices speaking out about gender inequality. Chime can be purchased online or at available bookstores, while also including Gucci Wooster Bookstore in New York and at the Gucci Garden in Florence. Gucci also released a short film, by Jade Jackman and Irregular Labs, at the Sundance Film Festival, “The Future is Fluid“. The short film portrays Generation Z and their thoughts about the definition of gender.
Gucci has made amazing strides to close the gaps within gender inequality and so many companies have begun joining the movement. With belief that young men and women can come together and make extraordinary things happen, Gucci continues to help make this change a reality. Because after all, NONE of us can move forward if half of us are held back.