As companies, such as Victoria Secret, are receiving backlash for not being inclusive of all women, it is not surprising that many companies are quickly rebranding to avoid the wrath of consumers. This has also led many celebrity designers and collaborators to new collections and brands that are more inclusive of all sizes.
Last week, on November 23, Kendall and Kylie Jenner’s clothing brand Kendall + Kylie launched a plus-size collaboration with the women’s clothing company Ashley Stewart.
“Ashley Stewart’s core mission has always been to advocate for women, which includes providing her with equal access to the fashion styles they love, so we’re proud to be the brand to launch Kendall + Kylie’s first ever inclusively sized collection to the Ashley Stewart family and our ever expanding community base,” James Rhee, Chairman and CEO of Ashley Stewart, commented in a press release.
Many fans are suspecting that the sisters are following in their older sister Khloe Kardashian’s footsteps. Khloe’s “denim-turned-activewear-turned-officewear” line, Good American, offers sizes up to 24 in all of her pieces. Her brand also introduced the size 15 jeans, helping bridge the gap for women who fall between the generic traditional and extended sizes.
Just in time for the holidays, this new line has the perfect holiday-ready designs for any party or event on your upcoming schedule. Including jumpsuits and dresses, all pieces will be offered in sizes 10-24 and will range from $79 to $129.
With only seven styles on the site, one might wonder if the sister duo is actually expanding their market, however, last weeks launch is only the beginning. The new collaboration is set to launch two more sections earlier next year. The other drops will include tops, bottoms, jackets, and accessories, while also offering a variety of different dresses and jumpsuits.