Author: bgglidden

In a time where it feels like the news and media are constantly discussing the Coronavirus, it is hard to find positive light when the world seems to be falling apart. But in a time of distress and uncertainty, many companies are doing their best to bring light to the world, even if it's not [...]

People continuously ask me where my clothes are from; and my answer? Altar'd State, always. But, a few years from now when people ask where my wedding dress is from, my answer will probably be the same: Altar'd State. That's right. Altar'd State announced last week that the company will be expanding by launching their [...]

Launched in 2008, the Coach Foundation was established as Coach's philanthropic initiative, focused on supporting women's health, disaster relief, cultural programs, and child education through high-impact, nonprofit organizations. Since their launch, the Coach Foundation has donated over $50 million to nonprofit partners all over the world. The Coach Foundation also works as a supporter of [...]

Aerie continuously promotes self-love and body positivity throughout their marketing campaigns and their stores. Serving as one of the main competitors to Victoria's Secret, the brand has had to make big strides to stand out against the powerhouse of lingerie. They use the faces of admirable and strong women as role models for customers, use [...]

With almost six years of body positivity campaigns behind us, Aerie continues to make great strives to be "real" with customers. In 2014, the sub-brand of American Eagle that provides women with comfortable lifestyle and intimate apparel, promised their customers they were going to stop airbrushing models. They also committed to using a variety of [...]

As another decade comes to a close, another decade begins. A decade of change, insecurity, and a feeling of unknown. In a world of instability surrounding us, we can only wonder what the next ten years will bring. Classic Blue. A color of trust, faith, peace, and stability. Pantone describes the color of the year [...]

As companies, such as Victoria Secret, are receiving backlash for not being inclusive of all women, it is not surprising that many companies are quickly rebranding to avoid the wrath of consumers. This has also led many celebrity designers and collaborators to new collections and brands that are more inclusive of all sizes. Last week, [...]