Official Blog of the Fashion Merchandising and Design Society at Virginia Tech
It's no secret that Amazon has been changing the retail landscape drastically and recently, they've been trying to grow the apparel sector of their business. Here's why it could work out for them: Millennials Don't Care About Brands Anymore According to an article by the Business of Fashion, millennials don't shop for the logo as [...]
Victoria's Secret has recently announced the Balmain x VS collaboration which will be showcased during this year's Victoria's Secret fashion show. This will be the first collaboration the lingerie company will take on and admirers can purchase items from the capsule collection online on November 29th. I expect this collab to create a shopping frenzy [...]
It's no secret that the retailing industry has transformed, mainly due to the heavy shift from brick and mortar to e-commerce that was brought upon by Amazon--people just aren't shopping in stores like they used to. Because of this, many retail giants have either gone bankrupt or are closing many of their stores. With all [...]
I've been a passionate fashion follower since elementary school. I always wanted to study fashion in the hopes of getting into the industry upon graduation. As I've grown up, my passion hasn't faded in the slightest and now I'm pursuing a major in fashion merchandising and design. However, I've met a ton of people that [...]
Today's article is going to be a bit more serious than usual because I feel strongly about the topic. With the massive presence of social media in the past decade, there's so much information about anything you can possibly imagine. We all mainly use it for personal use, but many companies use it as a [...]
Going out on the weekends is obviously a big part of college and just another occasion to dress to impress, but we all end up not looking as great as did when we walked in. Hair gets a mess, shoes are destroyed, and so on. After going out often, I've learned from my mistakes and [...]
Spring break is so close! (yet so far away it seems) So, what better way to prepare for the occasion than to talk about some spring break must-haves. To help me out, we have the perfect products to exemplify what you need in your travel bag from one of my favorite brands, Aerie. Before we [...]
It may seem so simple for some, but you'd be surprised at how many people have asked me how I pick out my outfits and how many people make me pick something out for them. I'm pretty good at picking out stylish outfits quickly, but I understand how it may be difficult for some because [...]
With the establishment of Instagram a few years ago, fashion social media accounts have replaced the traditional-style blogs to allow anyone to see the latest trends and gain style inspiration faster and easier. Here are some of my favorite fashion bloggers on Instagram. @Tesschristinexo Tess Christine is one of my top favorite fashion bloggers. I started [...]
Now, of course, sneakers have always been worn by everyone, but within the past year and a half, sneakers have made their way into everyone's closet as a fashion statement; even the most feminine fashion figures have added an edge to their style by wearing stylish sneakers. Ever since Kanye West's sneaker launch with Adidas, [...]
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