The Future of Forever21

The Future of Forever21

As we all have heard, Forever21 has filed for bankruptcy and, as it might be a shock to some consumers, it has been a long time coming. Months prior to Forever21's announcement, many rumors were circling around the company excluding any details or future plans for the business. But, Forever21 took charge and clarified the [...]

Rebranding Victoria’s Secret

Rebranding Victoria’s Secret

Last Tuesday, Victoria's Secret executive members unveiled a new inclusive campaign strategy inspired by the #MeToo movement. This new campaign features plus-size and transgender models following last years scandal with Victoria's Secret's former chief marketing officer, Ed Razek. After an interview in November 2018 with Vogue, Ed Razek and Victoria's Secret received major backlash due [...]

Finding Truth in #MYCALVINS

Finding Truth in #MYCALVINS

Calvin Klein is known for the iconic #MYCALVINS series, but their recent campaign has gained plenty of attention for their advertisement that features an array of notable and diverse celebrities centered around every individual’s personal truth. In addition to some of the previous faces of the brand, such as Kendall Jenner and Shawn Mendes, the [...]