Official Blog of the Fashion Merchandising and Design Society at Virginia Tech
As we all have heard, Forever21 has filed for bankruptcy and, as it might be a shock to some consumers, it has been a long time coming. Months prior to Forever21's announcement, many rumors were circling around the company excluding any details or future plans for the business. But, Forever21 took charge and clarified the [...]
Last Tuesday, Victoria's Secret executive members unveiled a new inclusive campaign strategy inspired by the #MeToo movement. This new campaign features plus-size and transgender models following last years scandal with Victoria's Secret's former chief marketing officer, Ed Razek. After an interview in November 2018 with Vogue, Ed Razek and Victoria's Secret received major backlash due [...]
Cultural appropriation has been a prominent factor in the fashion industry since the beginning of time. When we think of fashion, one of the first factors that comes into our head is culture. Culture plays a huge role and is very significant in the fashion industry as it influences dress, modesty, traditions, and developing trends [...]
Calvin Klein is known for the iconic #MYCALVINS series, but their recent campaign has gained plenty of attention for their advertisement that features an array of notable and diverse celebrities centered around every individual’s personal truth. In addition to some of the previous faces of the brand, such as Kendall Jenner and Shawn Mendes, the [...]
"Give-back" companies have been on the rise these last couple of years. Companies such as Ivory Ella, Altar'd State, Toms, Pura Vida, The Giving Keys, and Project 7 are just some of the hundreds of companies that use part of their own profits to benefit non-profit organizations. They've built schools, provided jobs to the homeless, [...]
If you didn't get the chance to see this years Met Gala red carpet looks, we have a few of our favorite daring, exotic, and fabulous looks to share with you! Every spring, The Met Gala is hosted for the benefit of the Metropolitan Museum of Art's Costume Institute, located in the magnificent New York [...]
24-years-old and already seasoned far beyond his years, photographer Tyler Mitchell has become a force to reckon with. Born and raised in Atlanta, Georgia, Mitchell first got behind the lens capturing skate videos as well as music, fashion, and youth culture photographs. All of that lead to him becoming a student at Tisch School of [...]
