Official Blog of the Fashion Merchandising and Design Society at Virginia Tech
In an effort to combat the environmental issues associated with the fashion industry, H&M, the Swedish company known for its fast fashion, is now trying out a new rental service. With the increasing popularity in both renting clothes and taking on a more environmentally-friendly lifestyle, the new service has gained plenty of buzz and seems [...]
As companies, such as Victoria Secret, are receiving backlash for not being inclusive of all women, it is not surprising that many companies are quickly rebranding to avoid the wrath of consumers. This has also led many celebrity designers and collaborators to new collections and brands that are more inclusive of all sizes. Last week, [...]
A storm has been brewing on social media in response to Japan’s Nippon TV reporting the different policies companies in the nation have for women wearing glasses in the workplace. Many of the companies that have banned women from wearing them include popular retail chains, one of them stating that it made women look “cold.” [...]
It's "About Time", about time they announced the theme, too. With the 150th anniversary of the Metropolitan Museum of Art upon us, many were waiting for the big reveal of this year's theme. As we celebrate this iconic anniversary, we will trace the history of fashion from the 1870's to present, what the museum is [...]
As the movement for sustainability gains the attention of the fashion industry, luxury brands have hopped on the bandwagon of promising efforts toward carbon neutrality. Brands like Gucci and Burberry have established operations to offset greenhouse emissions that are produced as a result of their runway shows. But, are purchasing offsets for carbon neutrality as [...]
Fashion shows are a way for models to express themselves as well as the current trends in society. With various fashion shows being presented internationally and nationally, models from all over the world have an opportunity to showcase the current styles and the many different ways to present them. In our modern society, various cultures [...]
Five years after his abrupt departure from Lanvin, France's oldest haute couture firm, Alber Elbaz is reentering the fashion world. After rumors of him taking over Raf Simons position at Dior and later potentially replacing Karl Lagerfeld at Chanel, Elbaz surprised us all with the reveal of his new joint venture with Richemont, a Switzerland-based luxury [...]
As we all have heard, Forever21 has filed for bankruptcy and, as it might be a shock to some consumers, it has been a long time coming. Months prior to Forever21's announcement, many rumors were circling around the company excluding any details or future plans for the business. But, Forever21 took charge and clarified the [...]
Last Tuesday, Victoria's Secret executive members unveiled a new inclusive campaign strategy inspired by the #MeToo movement. This new campaign features plus-size and transgender models following last years scandal with Victoria's Secret's former chief marketing officer, Ed Razek. After an interview in November 2018 with Vogue, Ed Razek and Victoria's Secret received major backlash due [...]
Cultural appropriation has been a prominent factor in the fashion industry since the beginning of time. When we think of fashion, one of the first factors that comes into our head is culture. Culture plays a huge role and is very significant in the fashion industry as it influences dress, modesty, traditions, and developing trends [...]
